Google’s Local Service Ads is a relatively new program that allows contractors and local services providers to advertise their services directly to consumers in specific areas. If you’re not familiar with it, or are considering using it but aren’t sure how it works, read on! This guide will explain everything you need to know about Google’s Local Advertising program for local businesses. We’ll cover what it is, how it works, eligibility requirements, and more. Plus, we’ll give you some tips on how to make the most of this powerful Google Ads tool. So whether you’re a contractor looking for new high-quality leads or a homeowner seeking qualified professionals for your project, read on for all the information you need about Google’s Local Service Ads!
What are Google Local Services ads? (and how they can benefit your company)
If you’re a home remodeling contractor or a construction company owner, chances are you’ve heard of Google Local Services ads. But what exactly are they? And how a “local service ad” benefit your local business?
Google Local Services ads are paid advertisements that appear at the top of the search results when homeowners search for local service providers. For example, if someone in your area searches for “kitchen remodeling companies”, your Google Local Service ad will appear in the search ads section – at the top of the search results.
How do Google Local Search Ads work?
Google Local Services ads work on a pay-per-lead basis. This means that you only pay when someone contacts your business through the ad. You don’t pay per click or per impression like you would with other types of advertising.
Another great thing about Google Local Services ads is that they allow you to set a budget that works for you. You can choose to spend as little or as much as you want on your ad, and you’ll never be charged more than your monthly budget.
The Google Guarantee Badge
The Google Guaranteed badge is only given to companies that have been vetted by Google and determined to be trustworthy. This badge helps more customers feel more confident about doing business with your company. In order for your company to be eligible for the badge, you must pass a background check performed by a third-party service provider.
Are Google Local Services ads right for my business?
If you’re a builder or remodeling company owner, the answer is probably yes! Google Local Services ads are an effective way to get more leads and grow your business. Plus, with the Google Guaranteed badge, you can set your business apart from the competition and build trust with potential clients.
7 benefits of using Google Local Services ads
Google Local Services ads are a great way to promote your business to customers in your area. With targeted leads, you can be sure that the people who see your ad are interested in what you have to offer. And with Google’s money-back guarantee, you can be sure that you’re getting a good return on investment. Below are a few other reasons why you should consider using Google’s Local Service ads.
High Visibility
Local Services ads appear at the very top of the search results page, so your business will be one of the first ones seen by interested homeowners. By appearing at the top of local search results, Local Services ads help you stand out from the competition and attract attention from homeowners who are looking for businesses like yours.
Cost Effective
You only pay for Local Services ads when someone clicks on your ad, so you only pay for leads that are interested in what you have to offer. As a result, Local Services ads can be a cost-effective way to generate leads and grow your company.
Set Your Own Budget
You can set a budget for your Local Services ad campaign, so you don’t have to worry about overspending. There are a number of factors to consider when setting a budget for your Local Services ad campaign, including the size of your target audience and the amount you’re willing to spend on each click. By taking the time to plan your budget carefully, you can ensure that you’re able to get the most out of your Local Services ad campaign.
Targeted Search Area
Local Service ads are targeted to people in your service area, so you know that the leads you’re getting are relevant to your business. By targeting people who are already interested in what you have to offer, you can save money on advertising and be confident that the leads you’re getting are relevant to your business. In addition, these Google ads can be customized to target specific demographics, interests, and even locations. This means that you can tailor your ad campaign to reach the people who are most likely to be interested in your products or services and reach the most leads and customer inquiries for your advertising dollar.
Easily Trackable
You can track the performance of your Local Services ad campaign and see how many leads you’re getting and how much you’re spending. This information can be very helpful in evaluating the success of your campaign and making adjustments to improve your results.
Money Back Guarantee
Google offers a money-back guarantee for Local Services ads, so you can be sure you’re getting a good return on investment. Google will refund your ad spend if you don’t receive a certain number of leads within 30 days. This Google guarantee applies to local service providers in certain industries, including plumbers, locksmiths, house cleaners, and more. To be eligible, your local business must be based in the United States and advertise in an eligible metro area. If you’re not sure whether your business qualifies for the Google guarantee, you can check out the full list of eligibility requirements on Google’s website.
Earn Customer Trust
Gain trust with the Google Guaranteed badge – obtaining this exclusive badge shows customers that your business has been verified and approved by Google. This can quickly build trust in your business and result in more leads, conversions, and jobs booked.
Getting Started With Google Local Advertising
As we’ve mentioned, Google Local Service ads are a great way to get your business in front of searchers who are actively searching for someone to do the job they need. In order to get started with local service ads, there are a few things you need to do.
Confirm your eligibility: The first thing you need to do is confirm that your business is eligible for Local Services ads. You can do this by going to the Google My Business website and signing up for an account. Once you’ve done that, you’ll be able to see if your business is eligible and what the requirements are.
Create your business profile: Once you’ve confirmed your eligibility, you’ll need to create a business profile for Local Services ads. This includes providing information about your business, such as business location, services offered, areas served, and business hours.
Add your license and insurance details: Next, you’ll need to add your license and general liability insurance details to your account. This is important because it helps build trust with potential customers. They want to know that you’re a legitimate business and that you have the proper licenses and insurance in place. Adding this information to your account will help show them that you’re a credible business that they can trust.
Highlight your positive reviews & ratings: Finally, you’ll want to highlight your great reviews and ratings from past customers. This is another way to build trust with customers. When they see that you have happy customers who have had good experiences with you, they’ll be more likely to use your services themselves.
By taking these steps, you’ll be on your way to getting more business through Local Service ads.
Local Services Ads Management for Contractors
If you’re not properly managing your Local Service Ads (LSAs), you could be missing out on valuable leads and opportunities. However, managing LSAs can be a complex and time-consuming process. Here are three key areas of LSA management that every contractor should be aware of: bid optimization, creating more ad groups, and tracking your results.
Bid Optimization
One of the most important aspects of Local Services Ads management is bid optimization. In order to optimize your bids, you need to have a good understanding of your business and what you can offer. Once you know this information, you can start to research the keywords that homeowners are using to find businesses like yours. After you’ve identified the keywords that are most relevant to your business, you can start bidding on them. The goal is to bid on the keywords that are most likely to convert into leads. By optimizing your bids, you’ll be able to set a weekly budget and improve your chances of getting your ads seen by those searching for your services.
Create More Ad Groups
Another tip for optimizing your Local Services Ads management is to create more ad groups. Ad groups allow you to segment your ads so that they’re more targeted toward targeted customers. For example, if you’re a plumber, you might create an ad group for residential plumbing services and another for commercial plumbing services. By creating more ad groups, you’ll be able to target your ads more effectively and increase your chances of getting leads.
Manage What You Offer
Finally, it’s important to manage what you offer on your Local Services Ads. You should regularly review your offers and make sure that they’re still relevant and competitive. If you’re unsure what offers are available, you can use the “Local Services Offers” tool in the Google Business Profile dashboard. This tool will show you the available offers in your area and allow you to compare them with your own offers. By regularly reviewing and managing what you offer, you’ll be able to ensure that your offers are competitive and that high-quality leads are seeing the right offers when they search for businesses like yours.
Local Services Ads management is an important part of running a successful contracting business. By following the tips in this blog post, you’ll be able to bid effectively, create more ad groups, and manage what you offer. By doing these things, you’ll be able to get more leads and grow your business!
If you’re a contractor who’s looking for help getting started with Google Ads, then contact HBR Digital today. We can help set up your account and manage your ads so that you get the most out of them.
About HBR Digital’s Contractor Marketing Service
At HBR Digital, we specialize in helping contractors like you grow their businesses through digital marketing strategies. In addition to Local Ads management, we also offer services such as website design, local SEO, and social media marketing. Let us help you succeed in the digital world and easily connect with new leads who are searching in your service areas. Contact us today to learn more about our contractor marketing services.
