If you’re a home improvement contractor, chances are you’ve been approached by companies that offer to sell you home improvement leads. And if you’re like most home improvement professionals, you’ve probably bought a few of these new leads and had mixed results.
The truth is, buying customers is a risky proposition. You’re spending money on something that you may or may not be able to use, and even if you are able to use the lead, there’s no guarantee that it will result in business.
The Pitfalls of Lead Generation Sites for a Home Improvement Contractor
Lead generation sites are websites that act as a middleman between service providers and customers. Customers go to the website to find service home improvement businesses in their area, and local contractors pay the website to have their information listed. It’s a win-win…or so it seems.
The problem with lead generation sites is that they often charge exorbitant fees for the promise of more leads. For example, a home improvement lead on Angie’s List might cost $20, $30, or even $40. And that’s just for one shared lead! If you’re not careful, you could easily spend hundreds or even thousands of dollars on new prospects and get very little in return.
What’s more, most of these sites require you to spend money for leads upfront, which means there’s no guarantee that you’ll actually get any business from them. In other words, you could end up paying good money for nothing.
Paying for shared leads can be a risky proposition, especially if you’re working with lead generation sites like Angie’s List and Thumbtack. Not only do these sites often charge exorbitant fees per lead, but there’s also no guarantee that you’ll get any business from the names you purchase. A better option is to generate your own prospects through methods like SEO, social media marketing, and word-of-mouth marketing. While it takes more time and effort than simply buying customers, generating your own quality leads is a much more effective—and less expensive—way to grow your business in the long run.
The Importance of Exclusive Home Improvement Leads for Your Home Service Business
A never-ending stream of qualified leads is essential to keeping your local service business afloat. And while there are plenty of lead generation companies out there that can provide a remodeling company with a steady supply of customers and prospects, there’s nothing quite like generating your own business. Here are just a few reasons why generating your own exclusive leads should be at the top of your list:
Better Quality Home Improvement Leads
For starters, when you generate your own home improvement leads, you have complete control over the quality of those prospects. You’re not relying on a lead generation company to screen and weed out the bad apples – you can do that yourself. And that means you can be sure that they are high quality. You know exactly what kind of work the potential client is interested in, and you can be sure that they are serious about working with a home improvement company. This saves you time and money that would be wasted chasing after unqualified “tire kickers”.
More Control
In addition, when you generate your own exclusive home improvement leads, you have more control over the sales process. You can choose when and how to contact potential clients, and your sales team can tailor your sales pitch to their specific home improvement projects and needs. This allows you to close more deals and build better relationships with your clients.
Save Money
Another advantage of home improvement contractors generating your own exclusive leads is that you’ll save your remodeling company money in the long run. Lead generation companies charge a premium for their services, and those costs can add up quickly. By generating business on your own l you can avoid those costly fees and redirect that money back into your business.
Get a Competitive Edge
Generating your own exclusive home improvement leads gives you a competitive edge. Your competitors are likely relying on home improvement lead generation companies to find new clients for their remodeling services. By generating your own customers, you can be sure that you’re getting the best possible return on investment for your marketing dollars.
Better Relationships with New Customers
Finally, when you generate your own high-quality leads, you’ll have a better chance of developing a relationship with those homeowners. Because you’re the one who’s been in contact with them from the start, they’ll be more likely to remember you when they’re ready to take their remodeling project to the next level. So not only will you save money by generating your own customers, but you’ll also end up with better relationships – and that’s a win-win for everyone involved.
How to Generate Home Improvements Leads
As we’ve stated, generating home improvement leads is essential to your success. After all, without leads, you won’t have any customers! One of the best ways to generate leads is by using SEO, or search engine optimization. By optimizing your website for the search engines, you’ll be more likely to show up in the search results when people are looking for contractors in your area. In this blog post, we’ll give you some tips on how to use SEO to generate home improvement leads.
Invest in a Professional Home Improvement Website
An important aspect of contractor lead generation for your home improvement business is having a professional and user-friendly website. Your website serves as a virtual storefront, and potential customers will often make their decision about whether or not to use your services based on the appearance and functionality of your website. Investing in a high quality website can go a long way in attracting new leads and converting them into paying customers.
Use SEO to Your Advantage
One of the best ways to generate high quality leads for your home improvement business is to use search engine optimization (SEO). By optimizing your website and content for relevant keywords, you can make it easier for potential customers to find you when they’re searching online for home improvement services.
Claim Your Google Business Profile
Have you wondered how to get your home improvement business to show up on Google Maps? Then you should start focusing your online marketing on your Google Business Profile. One of the easiest ways to receive leads from your service area is claiming and optimizing your Google Business profile. This will help potential customers find you in local search results, as well as provide them with important information about your business such as hours, location, and positive reviews from happy clients.
Utilize PPC Advertising
Another great way to generate home improvement leads for your contracting business is through pay-per-click (PPC) advertising. PPC allows you to place online ads on search engines and other websites, and you only pay when someone clicks on your ad. This makes PPC an effective and affordable way to reach potential customers who are already interested in the local services that you have to offer.
Use Social Media Marketing
Social media is another great way to connect with potential customers and generate leads for your home improvement business without spending your marketing budget. By creating valuable content and engaging with users on your Facebook business page, you can build relationships with potential customers and encourage them to consider using your services when they have home improvement projects. You can share photos of your latest home improvement project, offer tips on completing simple home improvement projects, and highlight quality reviews from existing customers.
Implement a Referral Program
A great way to generate leads for your home improvement business is through word-of-mouth referrals. Offer incentives for current customers to give personal recommendations to their friends and family members to your services, and make sure that you provide exceptional service so that those referred customers will also tell others about your company and you’ll receive even more referrals. This can also lead to great reviews for your business as well.
These are just a few ways that home improvement contractors can generate high quality, exclusive leads for a home improvement business. By thinking outside the box and implementing various lead generation strategies, you’ll be able to save money and cultivate stronger relationships with potential customers. So don’t waste your time and cash flow by paying for home improvement leads – start generating them on your own today!
HBR Digital Can Help Bring in New Business and Exclusive Home Improvement Leads
HBR Digital can help you create a comprehensive digital marketing strategy that will reach potential customers through SEO, PPC advertising, social media marketing, and more. Contact us today to learn about our home improvement lead generation services for home improvement contractors. Let us bring in high-quality, exclusive leads for your business so that you can focus on delivering exceptional service and growing your contracting company.
Don’t wait – call HBR Digital now to get started generating your own exclusive home remodeling leads.
