Marketing is essential for any business, but it’s especially important for home remodeling businesses. Why? Because there’s a lot of competition in the industry, and homeowners have a lot of choices when it comes to choosing a contractor. If you want to stand out from the crowd, you need to have a plan for your marketing efforts.
A well-thought-out remodeling marketing strategy will help you focus your resources and achieve your desired results. And while there are many ways to market your business, not all techniques will be equally effective for all businesses. That’s why it’s important to choose the right mix of marketing tools that will work best for you and your target audience. In this blog post, we’ll discuss some of the most effective marketing techniques for home remodeling businesses and offer tips on how to create a winning marketing strategy.
Your Home Remodeling Marketing Efforts Should Start With a Strategy
It’s important to have a plan for your digital marketing efforts. Developing a marketing strategy will help you focus your resources and achieve your desired results. There are many ways to market your business, so choose the techniques that will work best for you and your target audience. Utilize all of the tools at your disposal, including digital marketing, PR, and advertising. Remember to keep your messaging consistent across all mediums, and track your progress so you can make adjustments to your internet marketing strategy as needed. With a little effort and planning, you can create successful marketing campaigns that will bring in more customers and help grow your business.
4 Steps to Developing Effective Digital Marketing Strategies for Your Home Remodeling Business
If you’re like most home remodeling businesses, you probably don’t have a formal digital marketing strategy. You know that digital marketing is important, but the day-to-day grind of running a business leaves little time for thinking about long-term plans. However, without a clear strategy, it’s easy to waste time and money on internet marketing efforts that don’t produce results.
The good news is that developing a digital marketing strategy doesn’t have to be complicated or time-consuming. By following these four steps, you can create a simple but effective plan that will help you achieve your business goals.
Step 1: Determine Your Business Goals
The first step in any marketing effort should be to determine what you want to achieve. Are you looking to increase brand awareness? Drive more traffic to your website? Get more leads? Convert more leads into customers?
Your answer to this question will dictate the rest of your internet marketing strategy, so it’s important to take the time to really think about what you want to accomplish. Once you’ve determined your goal, you can move on to the next step.
Step 2: Set a Budget
The second step is to set a budget for your marketing efforts. How much are you willing and able to spend on marketing each month or year? This will depend on the size of your business and your overall revenue.
Once you’ve set a budget, you’ll need to decide how best to allocate those funds. Should you invest in online ads? Hire a social media agency? Send direct mailers? Again, the answer will depend on your goals and target audience.
Step 3: Define Your Target Audience
The third step is to define your target audience. Who are your ideal customers? What are their demographics? What are their interests and needs? Answering these questions will help you determine where and how to reach them with your marketing messages.
For example, if your target audience is young families, you might want to focus your efforts on social media or parenting websites and magazines. On the other hand, if your audience is seniors, direct mail or local print ads might be more effective.
Knowing who your ideal client is will also help you determine what type of messaging will resonate with them. Are they looking for quality and durability? Luxury and style? The best bang for their buck? Keep their needs and wants in mind as you craft your marketing messages.
Step 4: Understand the Buyer’s Journey
The final step of your remodeling marketing strategy is understanding the buyer’s journey—the path that leads potential customers from awareness of a problem or need all the way through purchase and beyond. There are three stages in the buyer’s journey: awareness, consideration, and decision.
At the awareness stage, potential customers become aware that they have a problem or need that needs to be addressed. For example, they might realize that their kitchen is outdated and needs to be remodeled. They begin researching their options at this stage but are not yet ready to make a purchase decision.
In the consideration stage, potential customers narrow down their options and begin considering which product or service is best suited to meet their needs. They compare prices, features, and reviews at this stage before making their final decision.
Finally, in the decision stage, potential customers make their purchase and become loyal fans and promoters of your business. But your work isn’t done yet! It’s important to continue engaging with customers even after they’ve made a purchase so that they continue doing business with you in the future.
By following these four steps—determining business goals, setting a budget, defining your target audience, and understanding the buyer’s journey —you can develop an effective marketing strategy for your home remodeling business. Doing so will help ensure that your marketing efforts are focused, efficient, and successful in achieving your desired results.
Your Digital Marketing Toolbox
There are a lot of moving parts to a successful digital marketing campaign. From website design and development to content creation to search engine optimization (SEO), there’s a lot to keep track of. But don’t worry, we’ve got you covered. Below is an overview of the different tools you need in your digital marketing toolbox to help you grow your business.
Remodeling Companies Need a Website
Mobile friendly websites are one of the best marketing tools a remodeling or home improvement contractor can have. Your remodeling company’s website is a 24/7 virtual salesperson that can reach a much larger audience than any physical sales team could ever hope to. In addition, a website allows visitors to learn more about your company and what you have to offer at their own pace. They can also easily compare your company to other remodeling companies in the area.
If you’re not convinced that a website is worth the investment, consider these statistics:
-According to HomeAdvisor, 80% of homeowners use the internet to research home improvement projects.
-The majority of homeowners (84%) say they would be likely to contact a company if they had an online project portfolio (source: Houzz)
-64% of homeowners say they are likely to contact a company with positive online reviews (source: BrightLocal).
As you can see, potential clients are using the internet more and more to research local companies before making a purchase. If your remodeling company doesn’t have a mobile friendly website, you’re missing out on a huge opportunity to reach new customers. Not only that, but you’re also at a disadvantage when compared to companies that do have an online presence. Investing in a website is essential for any remodeling company that wants to stay competitive in today’s market.
You may be thinking, “My business is too small for a website,” or “I don’t have time to maintain a website.” But in today’s digital age, having an online presence is essential for any business – including remodeling companies. Remodeling companies can use their websites to showcase their work, attract new clients, and generate leads. Plus, potential clients are increasingly using the internet to research remodeling contractors before hiring one. So if you don’t have a website, you could be missing out on a lot of business.
Building a website doesn’t have to be complicated or expensive. There are plenty of DIY website builders that are easy to use and relatively affordable. Plus, once your website is up and running, it doesn’t take a lot of time to maintain. Of course, you’ll need to update your project portfolio from time to time and post occasional blog articles. But overall, a website isn’t nearly as time-consuming as other marketing activities – like print ads or direct mail campaigns. And the return on investment can be significant. Just think of how many more qualified remodeling leads you could generate with a professional website.
So when you’re planning out your remodeling company’s marketing budget, make sure you include building a website in your business plan. It’s an essential part of having a successful home remodeling services business in today’s digital world.
All Home Remodeler Websites Need SEO
Once you’ve created a mobile friendly website for your business, you need to consider how you will get prospective customers to actually find and visit your site. Just because you build it, doesn’t mean they will come. Unless you take measures to make sure your site is visible to potential customers, it will likely get lost in the vast sea of the internet. That’s where search engine optimization (SEO) comes in. SEO is the process of making your site more visible and easily found by potential customers when they search for keywords related to your business. For example, if you own a bathroom remodeling business, you want to make sure your site appears when homeowners search for “bathroom remodeling,” “bathroom renovations,” or “new shower”.
There are a number of things you can do to improve your site’s SEO. One is to carefully select the keywords you want to target. These should be words or phrases that potential customers are actually searching for, and that are relevant to your business. Once you have a list of keywords, you can incorporate them into your site’s content, including the titles and descriptions of your pages, as well as in the body of your text. You should also make sure your website’s code is clean and free of errors, as this can help it run more smoothly and be more easily found by search engines. In addition, link building – creating links from other websites back to yours – can also help improve your rankings in the search engine results.
By taking these measures, you can help ensure that potential customers actually find your website when they’re looking for what you have to offer. Investing some time and effort into local search engine optimization can pay off in a big way by bringing more website visitors – and potential customers – to your site.
Create A Google Business Profile for Your Remodeling Company
Your Google Business Profile is one of the most important internet marketing tools you have to reach new customers. Why? Because when people are searching for remodeling services online, your Google Business Profile is one of the first things they’ll see.
Your Google Business Profile includes your business name, address, phone number, website, and hours of operation. It also features reviews from past customers, as well as photos and details about your business. All of this information is crucial in helping potential customers decide whether or not to choose your company for their remodeling needs.
Your Google Business Profile allows you to control how your business appears in search engine results. By taking the time to fill out your profile completely and add high-quality photos, you can create a strong first impression that will entice future customers to click through to your website. In addition to creating a well-optimized profile, utilizing local SEO tactics can also help you to rank higher in the search engines. This means that when customers search for home remodeling services in your area, they are more likely to see your profile and visit your website.
In order to optimize your Google Business Profile for local search results, be sure to include relevant keywords in your business description. These keywords should be ones that local homeowners are likely to use when searching for remodeling services in your area. In addition, be sure to add photos and videos that showcase your work. Customers who can see examples of your previous projects are more likely to hire you for their own remodeling project.
If you’re not already using your Google Business Profile as part of your remodeling marketing strategy, now is the time to start. Optimize your profile by including key information about your local business, and make sure to keep it up-to-date with accurate hours, contact information, and photos. By taking the time to create a well-optimized Google Business Profile and utilize local SEO tactics, you can ensure that customers in your area are able to find your business and learn more about the services you offer. This can lead to an increase in website traffic as well as leads and sales for your local remodeling company.
Manage your online reputation
Prospective clients are more likely than ever to research a company online before doing business with them. This is why your online reputation is one of the most important aspects of your marketing plan. Online reviews may be one of the first things interested prospects will see when they search for you, and it can make or break their decision to do business with you. That’s why it’s necessary take steps to protect and improve your online reputation. If your reputation is not managed properly, it can have a negative impact on your business.
There are a number of ways to manage your online reputation. The first is to make sure that you have a strong presence on social media. Platforms like Facebook, Instagram, and Twitter are great for promoting your business and engaging with potential and current customers. Make sure that you post regularly and respond to any questions or concerns that people may have.
Another way to manage your online reputation is to create positive customer reviews. Platforms like Google and Yelp make it easy for customers to leave online reviews, so make sure that you encourage customers to leave positive feedback. Not only will this help improve your online reputation, but it will also help attract new business.
Finally, always be proactive about addressing any negative feedback. If someone leaves a negative review or posts something negative about your company on social media, reach out to them directly and try to resolve the issue. Showing potential and current customers that you’re willing to listen to their concerns and take action accordingly can go a long way in maintaining a positive online reputation.
Reputation management is an important part of running a successful home remodeling company. By taking the time to build a strong presence on social media, create positive customer reviews, and address any negative feedback quickly and effectively, you can ensure that potential and current customers will see your business in a positive light.
Attract Customer’s Attention With Content Marketing
When determining your remodeling marketing plan, one of your main goals is to generate more remodeling leads and attract qualified customers. One way you can do this is through content marketing and creating new, high-quality content that speaks directly to your target audience. This content can be in the form of blog posts, articles, infographics, or even videos. The important thing is that it is informative and engaging, and that it addresses the needs and concerns of your intended audience.
By providing valuable information that speaks to the pain points of your potential customers, you will be able to position yourself as a trusted authority in your industry. This will help draw more attention to your business and ultimately lead to more customers.
Think about the topics that are most important to your customers – whether it’s information on the latest trends in home remodeling, tips for choosing the right contractor, or advice on how to get the most value for your money. Then, create content that addresses those topics in an engaging and informative way. blog posts, articles, infographics, or even videos are all great ways to reach your audience.
When you create new content, be sure to promote it through your social media channels and email list. This will help ensure that your audience sees it and knows that your business is the go-to source for information on home remodeling. By investing time in a content marketing strategy and creating new content on a regular basis, you can keep your remodeling leads coming in and turn those leads into customers.
Develop Your Social Media Profiles
Having a strong social media presence can help you reach a wider audience and connect with homeowners who may be interested in your services. But what’s the best way to use social media as part of your remodeling marketing strategy to generate more home improvement or remodeling leads? One of the most important things you can do is to make sure your social media profiles are up-to-date and complete.
Your social media profile should include some basic information about your company, including your business name, logo, website, and contact information. You should also post photos and videos of your work, as well as any special offers or coupons you may be running. In addition, your social media profile should be active – meaning you should post regularly and interact with your followers. By being active on social media, you’ll show potential customers that you’re a credible and trustworthy business. And when it comes to generating remodeling leads, that’s essential.
So what are you waiting for? Get started on updating your social media profile today. It may seem like a small task, but it can make a big difference in how potential customers perceive your business – and that can mean more leads and more business for you.
Reach Out to Customers Through Email Marketing Strategies
Email marketing is still one of the most effective ways to generate leads, even in 2020. That’s because email provides a direct line of communication between businesses and customers. Unlike some other marketing channels, email doesn’t require customers to actively seek out your business. Instead, you can proactively reach out to them with personalized messages that promote your services.
Here are a few tips for using email marketing to generate qualified remodeling leads for your home remodeling company:
1. Make sure your email list is accurate and up-to-date.
The first step in any successful email marketing campaign is to make sure your contact list is accurate. This means removing any old or inactive contacts, and keeping your list clean with updated contact information. You can also use data enrichment tools to fill in any missing information, such as job titles or location data.
2. Keep your emails short and sweet.
No one wants to read a long, rambling email – especially when they’re just trying to find out more about a home remodeling project. Keep your emails brief and to the point, with clear calls to action that encourage recipients to learn more about your services.
3. Use compelling visuals.
A picture is worth a thousand words – so make sure your emails include plenty of high-quality images that show off your work. Use before-and-after photos, or photos of satisfied customers, to really grab attention and show potential leads what you’re capable of.
4. Personalize your messages.
Generic, mass-produced emails are easy to spot – and they’re not likely to generate many leads. Instead, take the time to personalize each message you send, addressing the recipient by name and customizing the content to fit their specific needs and interests.
5. Offer something valuable for free.
Everyone loves free stuff – so offer potential leads a valuable piece of content, such as an eBook or white paper, in return for their contact information. This will give you a chance to showcase your expertise while also building trust with potential customers.
If you’re looking for an effective lead generation strategy, look no further than email marketing. With its low costs and high reach, email marketing is an excellent way to generate more leads for home remodeling companies.
Get More Leads with Pay Per Click Advertising for Remodelers
Effective digital marketing
If you’re like most home remodeling businesses, you probably don’t have a formal digital marketing strategy. You know that digital marketing is important, bu...
You know that constant lead generation is essential to keeping your business running. You also know that advertising can be expensive, and it’s not always easy to track the return on your investment. That’s where pay-per-click (PPC) advertising comes in. PPC is a type of online advertising that allows you to target potential customers with laser precision and only pay when someone clicks on your ad. In other words, you only pay for results.
There are two main types of PPC advertising: Google Ads and Facebook Ads. Google Ads is the largest and most popular paid ads platform, while Facebook Ads is known for being especially effective for local businesses. Local service ads (LSAs) are a new type of Google Ad that is designed specifically for businesses that offer services in a specific geographic area.
Targeting Your audience with PPC Advertising
One of the biggest advantages of PPC advertising is that it allows you to target your ads to a very specific audience. For example, let’s say you’re a remodeler who specializes in kitchen renovations. With Google Ads, you could target your ads to online searchers who live in your city who have searched for keywords like “kitchen remodel” or “kitchen renovation.” You can even target people who have visited your competitor’s website but not your own.
With Facebook Ads, you can target your ads based on interests, demographics, and even behaviors. For example, you could target women aged 35-55 who live in your city and have expressed an interest in home renovation projects. Or you could target people who live in your city and have recently moved into a new home.
The key to successful PPC targeting is to create paid ads that are relevant to the people you’re targeting. The more relevant your ad is, the more likely people are to click on it—and that’s what you want! After all, you’re only paying for results with PPC advertising.
The Buyer’s Journey and PPC Advertising
Another important factor to consider when creating your PPC campaign is the buyer’s journey. The buyer’s journey is the process that potential customers go through when making a purchase decision. It includes three stages: awareness, consideration, and decision.
Your goal as a remodeler should be to create ads that target each stage of the buyer’s journey. For example, someone in the awareness stage might be searching for general information about kitchen remodeling ideas. Someone in the consideration stage might be comparing different kitchen remodeling companies in their area. And someone in the decision stage might be ready to hire a kitchen remodeler but hasn’t decided which company to choose yet.
By creating ads that target each stage of the buyer’s journey, you’ll be able to generate more remodeling leads and close more sales—and that’s what it’s all about!
PPC advertising is an effective way to generate leads for your remodeling business—but only if it’s done correctly. That means targeting the right audience with relevant ads and understanding the buyer’s journey so you can create ads that speak to each stage of the decision-making process. When used correctly, PPC advertising can be a powerful tool for driving growth for your business!
Measure Your Digital Marketing Results
While it is important to have a solid digital marketing strategy, it is equally important to measure the results of your efforts. Only by tracking your progress can you determine whether or not your strategy is effective. There are a number of ways to measure your digital marketing results. One way is to track website traffic. This includes both the number of visitors to your site and the number of page views. Another way to measure your results is to track the number of leads or sales generated from your digital marketing campaign. Finally, you can also track the level of engagement with your brand on social media. By measuring your digital marketing results, you can make any necessary adjustments to ensure that you are getting the most out of your online presence.
The home remodeling industry is huge, and it’s only going to continue growing in the years to come. If you want to make sure your business growth stays ahead of the curve, it’s important to start using digital marketing techniques now. By creating a well-rounded online marketing plan that incorporates website design, local SEO, content marketing, email marketing, social media marketing, paid ads, and reputation management, you can reach more leads and drive more sales for your home remodeling or home improvement company.
Choosing a Remodeling marketing Company
When it comes to marketing your home remodeling business, you have a number of different options. There are several different remodeling marketing companies that specialize in helping home improvement businesses gain exposure and attract more leads. However, not all digital marketing companies are the same. Before you choose a vendor, it’s important to make sure they have experience working with home remodeling businesses, and that they can produce results that match your specific goals.
One of the first things you should look for when choosing a remodeling marketing company is their track record. Have they worked with home remodeling companies in the past, and do they have any success stories or case studies to share? Do their clients consistently see an increase in leads and sales as a result of their marketing efforts? You should also ask them about the strategies they use to generate leads and drive traffic to your website. What channels do they focus on, such as SEO, paid ads, content marketing, social media marketing, email marketing, etc.? And finally, it’s important to find out what kind of reporting tools are available so that you can monitor and measure your marketing performance.
HBR Digital Focuses on Home Remodeling Marketing
If you’re looking for a remodeler marketing company that can help grow your home remodeling business, HBR Digital is a great choice. We have years of experience working with remodeling contractors and have helped many businesses achieve success through our marketing strategies. We focus on a variety of channels, including SEO, paid ads, content marketing, social media marketing, email marketing, and more, so we can create a comprehensive strategy that fits your needs and goals. And our reporting tools allow you to track and measure your progress so you can see the results of your investment. Contact us today to learn more about how we can help grow your business!
