Local SEO for Homebuilders and Remodelers

If you’re a home improvement contractor who is looking for SEO help, then you know how important it is to rank higher in search engine results pages (SERPs) for relevant keywords and phrases.

Local SEO is important because it helps builders and remodelers rank higher in search engine results pages (SERPs) for relevant keywords and phrases.

Local SEO can be especially beneficial for contractors because it helps you rank higher in SERPs for relevant keywords and phrases that are specific to your geographic area. For example, if you’re a home improvement contractor in Austin, Texas, then it’s beneficial to be found for keywords and phrases such as “home improvement contractors in Austin” because the people searching Google for that phrase are probably looking for your services.

It’s important to note that Local SEO is not just about ranking higher for local search terms; it can also help you rank higher in SERPs for relevant high-volume keywords and phrases which drive qualified traffic to your website. This means more leads!

Local SEO can help Remodeling companies get more leads from their website.

Local search engine optimization is a powerful marketing tool for any company, but it has particular advantages for remodeling businesses. In the age of Google and mobile devices, local listings are how most people find what they’re looking for. This means that you need to be able to show up on the first page of results if you want your phone ringing off the hook with new customers calling in or coming through your door. In fact, without good rankings in organic search results or social media, your phone probably won’t ring at all.

Local SEO plays an essential role in building online visibility so that potential clients will find you when they look for services like yours. The more visibility you have, the more new customers will contact you.


There are a number of things you can do to improve your ranking using local SEO tactics, including adding your business to online directories, creating local pages on your website, and optimizing your website for local search.

There are a number of things contractors can do to improve their local SEO, including adding keywords and phrases related to their business, creating localized content, and building links from other websites in the area.

One of the best ways to get started with Local SEO (or improve an existing Local SEO campaign) is by creating citations across directories like Yelp and Google+ Local where customers frequently go to find businesses like yours. This will help you rank higher in local search.

Reviews are also important because they help build trust with potential customers. When someone types your business name or address into Google, for example, the number of positive reviews and customer references you have will influence whether they choose to contact you or click on a competitor’s website instead.

Once you’ve started building citations, make sure that you create unique content for each page of your website so that if people come across several pages about your business (like the homepage and some of its subpages), they’ll be more likely to stay on your site rather than click over to another one.

Our Local SEO Process


Configuring reporting software and interpreting the data to find actionable insights.


The process of identfying terms and phrases to target in Google's Organic and Local Search Results.


Optimizing the company's information to increase its rankings in Google Maps and the Local Search Results.


Implementing our Local SEO techniques to optimize your business’s website and content to increase its ranking on search engines.

Contact HBR Digital to Start Your Local SEO Campaign

If you’re a home improvement contractor and want to rank higher for keywords related to your geographic location, then Local SEO is the way forward. To learn how we can assist you with optimizing your website’s content and enhancing its visibility on popular websites such as Google Search or Facebook, please don’t hesitate to contact us today.

Learn More About Local SEO for Remodeling Companies