SEO stands for Search Engine Optimization. It is when website owners use a process to make their website rank higher on Google. This process leads to greater website visibility for your business online in search results.
Home Builders that do SEO will rank higher for certain search words, they will get more web traffic, and their profit goes up. By having a higher Google search ranking, these businesses get a higher volume of local traffic which in turn helps them grow.
SEO is one of the best digital marketing strategies in use today. More and more people are looking for local businesses online. That means that your home building or remodeling business needs to be on the first page of the results, or else nobody will see it.
With such an effective tool at the ready, business owners are anxious to see a return on their investment. Many people cannot understand why this strategy is so time-consuming. It just seems like a simple thing to do.
Factors That Influence Search Engine Rankings
SEO takes time. Your company has to earn top rankings and search visibility. There are many things that influence how quickly you see results from an SEO campaign. These include:
If your competitors are ranking higher than you in Google search results, find out how they got to the top and what they do to stay there. Consider their strategies and do keyword research to understand why they rank.
Content continues to be one of the top-ranking factors for Google. You need to make content that is interesting. Content that people want to read. It should be something people are searching for, also known as their search intent.
Quality content applies to more than just the written word. Google Image Search is an incredible resource to bring more visitors to your website.
People search for visuals just like they do for words. This is why it’s important to use keywords in your file name and use the appropriate alt content for your images as both help with your Google rankings.
You should write content for keywords that people might search. This way, you can rank for organic traffic on the search engine results pages.
It would help if you also were mindful of Google’s algorithm and ranking factors in evaluating content. This requires knowledge of Google’s updates and the commitment to staying on top of new developments in keyword ranking.
The Google ranking algorithm is made up of different parts. One important part of this equation is the target keyword or keyword phrase.
LSI keywords (latent semantic indexing keywords) are words that are related to the main words you are searching for. LSI keywords are the process search engines use to find related keywords, which in turn helps Google show the most relevant results. These help you rank for local search results.
Don’t overload title tags with too many keywords. A concise title tag is more impactful and creates a better user experience.
Inbound and outbound links
Link-building strategies are a way to help you get your site higher in search rankings. You do this by asking other websites to put links to your site pages or to a blog post on their sites.
You need to get good relevant links from websites that are credible. The faster you earn them, the more quickly you will rank.
If you follow the guidelines that Google has for building links, your ranking will get better and your site linking velocity will increase.
Be careful to only connect with other sites that are like yours. Authority sites that are relevant to your business are where you should focus your efforts.
How Search Engines Interpret Backlinks
Next to content, backlinks are one of Google’s top 3 factors in SEO ranking. A backlink is when one website links to another.
When a lot of websites link to one, it means they like the other website and think that people should go there. They can significantly boost your company’s ranking.
It takes time to establish quality backlinks. But they are worth the time and effort. A high-quality link from another site can help to make your page rank higher.
You should also include internal links, which will direct traffic to other pages on your own site.
Technical SEO Considerations
You need to fix any technical problems on your website. If you do, Google will like your site better. The most common SEO issues include:
- Site speed
- XML sitemaps
- Structured data
- Duplicate content
- Crawling and indexing
When working with an existing domain, it’s helpful to examine the site’s search traffic and website visitors. You can do this by logging in to your Google Analytics account and accessing the acquisition channels report.
A technical SEO audit will reveal crawling or indexing issues. Others identify spammy links, unnatural links, and no-follow links. Be sure to disavow them using Google’s guidelines.
SEO tools such as Google Search Console will help you see your site’s past performance.
On-page SEO refers to factors on your own website that you can optimize to match user intent, such as the underlying code and the content.
Create meta descriptions that include key phrases to entice visitors to your web pages. Google gives you a limit of 160 characters for your meta description. This means that they need to be short and different from the other descriptions on the web page.
Additionally, mobile use has become the norm. As a result, mobile-friendliness is an important SEO ranking factor. In fact, over 60% of users who search Google come from mobile devices.
How Long Does It Take To Become A Top Ranking Website?
It will take some time before you see an increase in traffic and revenue growth from SEO. This is because there are so many different things that have to happen for this to work. Completing the steps above will help improve your search engine ranking over time.
There is no one size fits all timeframe that applies to every business website. To know how long it will take to rank your web content, you need to know your competition, what keywords you want to rank for, and how easily Google can find your site.
While a knowledgeable marketing firm can accomplish a few quick wins and gains from well-executed SEO campaigns, be prepared for a lag time of at least 4 to 6 months before you see significantly more traffic as a result of SEO efforts.
Is your home building or remodeling company losing business to a competitor who outranks you? Schedule a strategy call to learn more about how we can move your business to the top!