If you’re a home remodeling contractor who relies on kitchen remodeling leads to find new business, then you know that not all leads are created equal. In fact, the quality of your remodeling leads can make or break your business. That’s why it’s so important to make sure that your leads are exclusive.
Exclusive leads are those that have been generated specifically for your business and have not been sold to any other contractors. This means that you’re the only one who has the opportunity to contact the lead and try to win their business. On the other hand, non-exclusive kitchen remodeling leads are those that have been sold to multiple contractors, which significantly reduces your chances of winning the job.
What is a Non-exclusive Kitchen Remodeling Lead
A homeowner fills out a “Request a Quote” form on a website such as Angi, Thumbtack, or Yelp. They are then immediately routed to 5-10 different kitchen remodeling companies in their area, who all have access to the homeowner’s contact information. The homeowner starts receiving sales calls and emails from all of these companies.
The biggest problem is that the homeowner is now bombarded with multiple phone calls, emails, and bids from different contractors. This can be very overwhelming and frustrating for the homeowner. Oftentimes, they’ll just go with the cheapest option without doing any research on the contractor, which leads to subpar results for the homeowner and lower bids for the contractor.
So while kitchen remodeling leads from Angi or Thumbtack may seem like a good idea, they can actually be quite problematic. As a home remodeling contractor, you’re business will be much better off if you find your own home remodeling leads through word-of-mouth or online advertising.
What is an Exclusive Kitchen Remodeling Lead
When local homeowner is interested in kitchen remodeling, they will often fill out a “Request a Quote” form on a home remodeling business’ website. Once they submit the form, they are then immediately routed to only one kitchen remodeling company in their area, which then has access to the homeowner’s contact information. The homeowner starts receiving sales calls and emails from this company and eventually chooses to hire that contractor. This is what is known as an exclusive kitchen remodeling lead. This type of lead is beneficial for both the homeowner and the kitchen remodeling company because it ensures that the homeowners are only contacted by one company instead of multiple companies, and it also allows the kitchen remodeling company to have a better chance of converting the lead into a customer, without cutting corners or reducing their price just to win the job.
As you can see from the examples above, exclusive leads are much more valuable than non-exclusive ones. Not only does an exclusive lead give you an advantage over your competition (since you’re the only company that has access to the lead’s contact information), but it also cuts down on marketing costs. With an exclusive lead, you don’t have to worry about spending money on advertising that will reach homeowners who are already being contacted by other companies – you can focus your efforts solely on converting that one exclusive lead into a paying customer.
How to Get Exclusive Kitchen Remodeling Leads
If you’re interested in getting exclusive kitchen remodeling leads, there are a few different ways to go about it. One option is to work with a lead generation company that specializes in generating leads for contractors. These companies often have relationships with homeowners who are actively looking for contractor services, and they can route the homeowner directly to your business.
Another option is to generate your own exclusive kitchen remodeling leads through online marketing. This can be done by optimizing your website for search engines and running targeted online ads. When homeowners in your area are searching for kitchen remodeling services, you want your business to appear at the top of the search results. And when they click on your ad, they should be taken to a landing page that offers them a free quote or consultation. You should also make sure to optimize your Google Business Profile. This is a free listing that appears in the Google Maps section of the search results, and it allows you to include your contact information, business hours, services offered, and more. Homeowners will be able to see your photos and reviews and contact you directly from your Business Profile.
Finally, you can also generate exclusive leads through word-of-mouth marketing. This is when homeowners in your area hear about your business through friends, family, or neighbors and then contact you directly to inquire about your services. You can encourage word-of-mouth marketing by asking your satisfied customers to leave reviews on your Google Business Profile and other online directories, and you can also offer referral bonuses for customers who recommend your business to their friends.
As you can see, there are a few different ways to generate exclusive kitchen remodeling leads. And while there’s no one right way to do it, the most important thing is that you focus on generating high-quality leads that are likely to convert into paying customers.
By taking the time to generate exclusive kitchen remodeling leads, you’ll be able to save money on advertising and marketing costs, and you’ll also have a much higher chance of converting leads into customers. Non-exclusive leads are usually not worth your time or money, and you’ll only end up frustrating homeowners who are bombarded with multiple sales calls and emails from different contractors. Stick to exclusive leads, and you’ll be on your way to generating quality business leads that will result in satisfied customers.
If you’re interested in learning more about how to generate exclusive kitchen remodeling leads, or if you need help getting started, contact HBR Digital today. We are a contractor marketing agency that works exclusively with home builders, home remodelers, and home service contractors. We’ll help you develop a targeted online marketing strategy that will generate the high-quality kitchen remodeling leads your business needs to succeed.
