As a home remodeler, it’s important to make sure that your website is as visible as possible to potential customers. One way to achieve this is by creating a Google Business Profile. This profile will provide rich information about your business that Google can use to better understand what you do and how you can help potential customers. Having a well-optimized Google Business Profile can improve your website’s search engine ranking, leading to more traffic and leads.
What is A Google Business Profile
A Google Business Profile is a page on the local version of Google for users who want to find local businesses. A Google Business profile includes information about local businesses including phone number, hours, location map, website, reviews, and categories.
When someone searches for local term, they see local business and local news related to their query in the local results page at the top of the regular Google search engine results page. Information listed in your profile will help interested parties find you, learn more about your business offerings and local services, and know how to contact you. One of the major benefits of a Google Business Profile is that it can help lead to higher search engine rankings for local businesses.
What a Google Business Profile can do for your home remodeling business
Homeowners and local customers rely heavily on local search to find businesses like yours, so it’s critical that you have accurate and rich information about your company. A well-built profile will help your home builder website rank better in local searches on Google, which means more traffic to your site and higher conversions of leads into customers or sales opportunities.
How to set up a Google Business Profile
Add Your Business
Start by making sure your home remodeling business is verified with Google. To do this, head to the Local Business Center and enter your search terms in the “Add a local business” box. When you’re done entering all of the information about your local home builder business, click on “More Options,” then select “Verify this business.” Google will send you a postcard with a unique PIN to the address that you indicated.
Add Your Business Information
Now your home remodeling business is verified, Google still needs more information about the services and products it offers before it can create its main local home building profile. To provide some additional details, click on “More options” under “Verify this local business.” On the local homebuilder website’s local page, you’ll see an option to submit your business hours. This is particularly important for local home builders because Google adds “open” and “closed” verbiage on profiles to help show if the home remodeling company is open or not.
As you’ve heard, a picture’s worth a thousand words. Don’t forget to include photos of projects or work completed by your company. Show off your best work and include video walkthroughs of your jobs. You can also add photos of employees as well as customer reviews!
Finally, contractors should use keywords for local home remodeling that customers are likely to search for. For example, a local home builder might want to include terms like “custom homes” “built on your lot” or “stick-built homes”. You should also add commonplace names such as local parts of town, local suburbs, or other geographical designations in your profile to indicate the areas that you travel to.
Promote Your Lisitng
Make sure to take advantage of all the benefits that a Google Business Profile has to offer! Promote your profile on your website, social media pages, and other online platforms in order to increase its visibility and reach more potential customers.
Start Showing Up On Local Search
Home remodeling businesses can use local SEO tactics to attract customers. One way is by creating a Google Business Profile that appears in local search results and includes rich information about your business. We’ve shared some tips for getting started with the process. If this sounds like something you want help with, we’re here to partner up! Let us know today if we should get started building out a plan together or just hop right into implementing these ideas once they’re finalized.