As a contractor, you know that marketing is essential to getting more leads and boosting your business. But what are the best contractor marketing strategies to pursue? And how can you make sure that your efforts are paying off?
In this article, we’ll outline ten of the best contractor marketing strategies currently in use. We’ll also provide tips on how to make the most of each strategy. So whether you’re just starting out or you’ve been in the business for a while, read on for some valuable insights on how to use contractor marketing to get more home remodeling leads!
Our Top Ten Contractor Marketing Strategies
1. Get Listed in Online Directories
One of the simplest and most effective contractor marketing strategies is to get listed in online directories. When potential customers search for contractors in their area, these directories will come up in the results. And if you’re listed, they’ll be able to see your company name, contact information, and even customer reviews.
To get started, create a list of the top directories in your area. Then claim or create listings for your business on each one. Be sure to include accurate and up-to-date information, as well as any specialties or services that you offer.
2. Optimize Your Website for Local Search
It’s no secret that local search is the way of today and tomorrow. With a great contractor marketing strategy, you can optimize your website for local search. This means making sure to rank high up when people enter “contractor near me” into Google or Bing – which will ensure more customers come across YOUR business page instead other competitors’.
There are a few different ways to do this. First, make sure that you’ve claimed your Google Maps listing. This will help ensure that your business comes up when people search for contractor companies in your area.
Second, include relevant keywords on your website. Use these keywords throughout your site, including in the titles and descriptions of your pages. This will help improve your site’s ranking in search results.
Third, create local landing pages. These are pages that are specifically designed for people in your area. Include relevant information such as your location, contact information, and services offered. You can also include testimonials or reviews from local customers.
4. Claim Your Google Business Profile
If you haven’t already claimed your profile on Google, now is the time to do it! This is a free service provided by Google, and it’s essential for contractor marketing.
When you claim your listing, you’ll be able to add important information about your business. This includes your hours of operation, contact information, services offered, and more. You can also upload photos and videos, which will help potential customers learn more about your company. In addition, claiming your listing allows you to respond to customer reviews and messages. By providing accurate and up-to-date information about your business, you can help potential customers make informed decisions about whether to do business with you. So if you haven’t claimed your listing yet, now is the time to do it.
5. Use LinkedIn to Connect with Potential Leads
LinkedIn is a great platform for contractor marketing. This is because it’s full of potential leads, including business owners and decision-makers who are looking for contractor services.
Creating a profile for your business is easy and only takes a few minutes.. Then start connecting with potential leads in your area. You can do this by joining relevant groups, participating in discussions, and sharing valuable content.
You can also use LinkedIn to run targeted ads. These ads can be customized to reach a specific audience, such as business owners in your area who are looking for contractor services.
6. Launch an Email Marketing Campaign
Email marketing is another great contractor marketing strategy. This involves sending emails to potential leads in an effort to generate sales or appointments.
Begin by creating a list of possible leads. Then develop an email campaign that will interest them. Be sure to include a strong call-to-action so that recipients know what you want them to do (e.g., call for a free consultation).
You can also use email marketing to stay in touch with past customers. Send them periodic updates about your company, special offers, or new services that you’re offering. This will help keep your business top-of-mind and increase the chances of them using your services again in the future.
7. Create a Referral Program
Referral programs are an excellent way to generate leads and sales. With a referral program, you offer existing customers a discount or incentive for referring new customers to your business. This is a great contractor marketing strategy because it’s a win-win for both parties. The customer gets a discount, and you get a new lead. Plus, referrals tend to be high-quality leads because they come from people who already know and trust your business.
To get started, reach out to your existing customers and ask them to spread the word about your referral program. You can also promote your referral program on your website and social media channels. Keep in mind that the key to a successful referral program is offering an incentive that is valuable enough to motivate customers to make a referral but not so valuable that it cuts into your profits.
8. Sponsor a Home Improvement Event
Home improvement events offer a great opportunity for businesses to generate leads and sales. They also provide a unique opportunity to promote your business to the local community.
The best way to get started with this strategy is by finding home improvement events in your area and contacting the organizers to inquire about sponsorship opportunities. This could involve setting up a booth at the event or providing materials for the event. By sponsoring an event, you’ll be able to reach a large number of potential customers and generate interest in your business.
9. Get Involved with Local Homeowners Associations
Homeowners associations (HOA) can be a great way for contractors to market their services. By getting involved with local HOAs, contractors can connect with potential leads and build relationships with homeowners in their area.
There are many ways to get involved with HOAs, such as speaking at their meetings or exhibiting at their events. By taking advantage of these opportunities, contractors can increase their visibility and attract new clients.
10. Print Advertising Still Works
Print advertising is still one of the most effective contractor marketing strategies, despite the rise of digital marketing. This includes methods like direct mail, flyers, and the Yellow Pages ads. One of the benefits of print advertising is that it can be targeted to a specific audience. For example, a contractor who specializes in kitchen remodels can target homeowners in their service area who are likely to need their services. Additionally, print advertising is often less expensive than other forms of offline marketing, such as television or radio ads.
You can also use print advertising to supplement your digital marketing efforts. For example, if you’re running a digital ad campaign to promote your contracting business, you can also include a call-to-action in your print ads that directs readers to your website or landing page. By using a mix of both digital and print marketing, you can reach a wider audience and maximize your marketing budget.
Contractor marketing can be a great way to generate leads and sales for your home remodeling business. There are many different contractor marketing strategies that you can use, including online directories, SEO, email marketing, and print advertising. Be sure to select the strategies that will work best for your business and target audience. And don’t forget to promote your contractor marketing efforts through your various marketing channels.
If you’re looking to generate more leads and sales for your home remodeling business, consider contacting HBR Digital for contractor marketing services. We can help you with a wide range of contractor marketing strategies, including online directories, Local SEO, email marketing, and print advertising. We’ll work with you to select the strategies that will work best for your business and target audience.