Have you been struggling to generate online leads? It can be tough, especially when your competition is constantly upping their game. Don’t worry, though – we’ve got you covered. Check out our list of 8 home builder marketing ideas that are sure to help you increase your leads. And don’t forget to put these ideas into practice – the sooner, the better!
Have an Easy-to-Navigate Website
As a builder, one of the most important home builder marketing tools you have is your website. Your website is often the first impression potential homebuyers will have of your work, so it’s essential that it reflects the quality of your homes. Here are some tips to create a professional-looking homebuilder website:
– Use plenty of white space to create a clean and easy-to-read design. Too much text can be overwhelming for readers.
– Keep your menu simple and organized. Potential homebuyers should be able to find the most important pages on your site easily.
– Use high-quality images that showcase your work in the best light. Professional photos will help inspire confidence in your potential homebuyers.
By following these tips, you can create a homebuilder website that accurately reflects the quality of your homes and helps you attract new customers.
Have a Beautiful Gallery
One of the best ways to market your work is to showcase real, beautiful examples of it. That’s why you should create a separate page on your website that showcases different homes you have built, along with pictures and, if possible, video tours. This will give potential clients a good sense of the quality of your work and what they can expect if they hire you. And be sure to include your absolute best work in a slideshow on your homepage. This will help to make a strong first impression and leave visitors wanting to see more.
Include Testimonials
You want to include not just visual images of projects you have completed but also testimonials from your customers. When you have satisfied customers, ask them if they would be willing to write or record a testimonial for your website. Customer testimonials are actually the most effective form of content.
Set Up a Blog
Blogging is the best way to get organic search engine traffic. Blog content that is informative and interesting will also give you an authority in the home-building industry. Visitors will be more likely to respect you and follow through on your call-to-actions. Many will come back again to see new content updates that you have put out.
Have a Social Media Marketing Strategy
Eighty one percent of small and medium-sized businesses are already on social media. Are you lagging behind? If you want to stay ahead of your competition and attract new clients, you need to set up social media profiles. At the very least, your home builder marketing plan should include having a profile on Facebook, Twitter, and Instagram. Instagram and Pinterest are great platforms for home builders, as they allow you to showcase visual images of your work.
Have an Email Marketing Strategy
An effective home builder marketing strategy should include setting up an email newsletter list. This is easy to do with plugins that collect email addresses on your website. Mailchimp offers a free email marketing account. You can use this to send out newsletters with updates about new trends in the home building industry, company updates, and useful tips. Collecting email addresses from visitors to your website ensures that you have a way to stay in touch with them and market your business to them in the future.
Have a Paid Marketing Strategy
If your budget allows, you should test out paid online marketing campaigns. A good paid online advertising campaign can bring in a great ROI. There are many platforms you can advertise on, including Google Adwords, Youtube, and Facebook. Facebook in particular lets you target very specific demographics. This is very useful for home builders – for example, you can target people who recently got engaged or married, earn over a certain amount per year, or have shown interest in building a new home.
Target the Right Keywords
Doing keyword research is important both for organic SEO content and paid search engine marketing. You can use a keyword tool to help you find good keywords. You should aim to use keywords that get a decent number of monthly searches but still have a low competition. Long-tail keywords are great for this.
Now that you know the basics of how to create an effective home builder marketing plan for your business, it’s time to get started! Remember to keep your website professional and easy to navigate. Use plenty of white space, showcase beautiful images of your work, and include customer testimonials. Make sure to have a blog and social media marketing strategy in place. And don’t forget about paid online advertising – it can be a great way to reach new customers. Finally, do keyword research to find the right keywords for your business. By following these tips, you’ll be well on your way to having a solid marketing strategy that attracts visitors and converts them into paying customers.
