Are you considering hiring a digital marketing agency to help your home remodeling business grow? If so, you’re not alone. A recent study by the Harvard Business Review found that companies who outsource their marketing efforts grow at a rate of 18% per year, compared to just 2% growth for those who don’t.
But before you jump in and sign a contract with the first marketing company you come across, there are some questions you need to ask.
Here are five of the most important questions to ask any digital marketing agency before hiring them:
What experience do you have with home remodeling businesses?
Experience matters because it will help reduce your risk of working with a team that doesn’t understand how to market to homeowners. Your goal is for this company to further your reputation in the eyes of local homeowners and buyers, and that only happens when they truly understand what you do and how you can help them find their dream home. Plus, experience will also ensure that they have a strong understanding of which channels are best for reaching this audience, whether it’s Facebook or another platform.
What kind of results have you been able to achieve for your clients in the past?
The only way you’ll know if a digital marketing agency is truly capable of helping your remodeling business grow is by looking at their client list. How was their experience with the work they did, and how much progress were they able to make? You can ask for case studies or review their testimonials to find out!
How can you measure my progress?
How will your chosen marketing company track and report your success? The whole point of hiring a partner is because they’re going to take some work off your plate – and that includes reporting on the performance of their work. Ask what KPIs (key performance indicators) you’ll be able to track and what insights you’ll receive from the data; if they’re not willing to tell you, move on.
Who Will Handle The Work?
When it comes to hiring a digital marketing agency, one of the most important things to consider is who will be handling the work. Many agencies outsource certain tasks to other companies, which can often lead to low-quality work. It’s important to choose a marketing company that can offer your business the expertise and quality that it needs to grow.
What kind of reporting will I receive during the campaign?
Good marketing companies want to show how successful their campaigns are in order to further establish their own credibility with future clients. So be sure to ask about your reporting schedule and how often you’ll receive an update. Whether it’s weekly or monthly, it should be something that is easy to keep track of and will help you better understand the impact your marketing investment is having on your business.
Make sure you find the right digital marketing agency for your home remodeling business by asking these four questions. If all of this sounds intimidating and you want help enacting these principles, let us know. Our expert team is ready and waiting to partner with you to create a stellar SEO or marketing plan that drives sales by considering how your customers think.
Contact us to grow your business today.